What Pages Should a Business Website Have? The Complete List

An effective business website needs a precise number of pages, not too many, not too few: home, services, about, reviews, contact and legal notices form the essential foundation, plus bonus pages depending on your trade (FAQ, portfolio, service areas). In Lyon as in Bordeaux, artisans and shop owners who properly structure these 6 to 10 pages get more calls and rank better on Google, because each page answers a specific client question. A site crammed onto a single page loses clarity and search visibility. Here is the complete list, page by page, with what each one must contain to turn your visitors into customers.

In short

• A complete business website usually has between 6 and 10 pages: home, services, about, reviews, contact, legal notices, plus bonus pages.
• Each page should answer one clear visitor intent, not just fill space.
• The contact page and the click-to-call button are what actually turn a visit into a customer.
• Some trades (tradespeople, healthcare professionals, restaurants) need specific pages (service areas, team, menu, booking).
• Legal pages (legal notices, privacy policy, terms) are not optional: they are mandatory in France.

The home page: the storefront of your storefront

This is your most visited page, often a potential customer's first impression of your business, whether they're in Marseille, Nantes, or elsewhere. It must answer three questions within seconds: who you are, what you do, and why to contact you now.

What it must include:

• A clear headline with your trade and your city (example: "Plumber in Toulouse, fast repairs")
• A professional photo of you, your team, or your completed work
• A summary of your 3 to 5 main services
• One or two featured customer reviews
• A visible call button from the very first screen, especially on mobile

Avoid text that is too long or too generic. A visitor who does not understand what you offer within 5 seconds leaves the site. This page should also make people want to click through to services or call you directly.

The services page: detailing your offer

This is the page that convinces. The home page creates interest, the services page reassures on competence and seriousness. Depending on the size of your business, it can be a single page listing everything, or several pages dedicated to each service (a page per service is often recommended if you have more than 5 distinct offers, since it also helps SEO).

Recommended structure for each service:

• A precise title (not "our services" but "boiler installation", "cut and color", etc.)
• A concrete description: what is included, the duration, how it works
• A price range or a mention like "free quote within 48 hours"
• One or two before/after or project photos
• A clear call to action toward contact or a quote request

For a tradesperson in Lille or a restaurant owner in Strasbourg, this page often gets the most traffic from Google, since it matches customers' precise searches ("plumber heating engineer Lille", "fine dining restaurant Strasbourg").

The about page: putting a human face on the business

Many businesses neglect this page, yet it plays a key role in building trust. Local customers prefer to choose a business with a face, a story, and values, rather than an anonymous company.

What works well:

• The story of how the business was founded (how many years, why)
• A photo of the team or the owner
• Your certifications, labels, or years of experience
• Your service area and your values (quality, responsiveness, closeness)

This page matters especially for healthcare professionals, tradespeople, and trust-based trades where the customer needs to know who they are entrusting with their project or their health before booking.

The reviews page: social proof

A hesitant customer always looks for confirmation before contacting you. A page (or a section) dedicated to reviews reassures far more effectively than a long sales pitch.

Best practices:

• Display at least 5 to 10 reviews with the customer's first name and sometimes their city
• Embed real Google reviews directly (widget or screenshot) rather than inventing them
• Vary the types of reviews: quality of work, timeliness, welcome
• Add a link to your Google Business Profile so people can leave a new review

This point is covered in detail in our article on social proof and customer reviews, with concrete layout examples.

The contact page: the decisive step

This is where conversion happens. A poorly designed contact page (a form that's too long, missing contact details) loses customers who were otherwise convinced.

The essential elements:

• A clickable phone number, visible without scrolling
• Address and an embedded Google Maps map
• Up-to-date opening hours
• A short form (name, phone, message) with no unnecessary fields
• A link to your Google Business Profile

Element	Useful	Essential
Clickable phone number		X
Contact form		X
Google Maps embed	X
Detailed opening hours		X
Social media links	X
Email address	X

To go further on this crucial page, check our guide on the essential elements of a contact page, which details each field and its impact on conversion rate.

Mandatory legal pages

Often forgotten, these pages are nonetheless mandatory in France as soon as a website is live, even for a simple showcase site with no online sales.

The three pages you must never skip:

• Legal notices: business identity, registration number, hosting provider
• Privacy policy: how personal data is processed (GDPR)
• Terms of service if you offer online booking or sales

Missing them can lead to penalties and gives an impression of poor professionalism. They do not need to be prominent, a simple link in the footer is enough, but they must exist.

Bonus pages depending on your trade

Beyond the common foundation, certain sectors need specific pages to convert more effectively.

Depending on your business:

• Building tradespeople: a "portfolio" page with before/after photos by project type
• Restaurants: an up-to-date menu page and a booking module
• Healthcare professionals: a team page with each practitioner's specialties
• Local shops covering several towns: dedicated pages per geographic area
• All sectors: an FAQ page that answers objections before the phone even rings

A well-built FAQ page reduces unnecessary calls and reassures hesitant visitors. Our article on the FAQ that answers customer questions and objections details how to write it effectively.

How many pages in total?

There is no magic number, but here is a typical structure that suits most local small businesses, from a tradesperson in Nice to a neighborhood shop in Rennes.

Page	Priority	Main goal
Home	Essential	Convince within 5 seconds
Services	Essential	Detail the offer
About	Essential	Build trust
Reviews	Essential	Reassure
Contact	Essential	Convert
Legal notices	Mandatory	Compliance
FAQ	Recommended	Remove objections
Portfolio	Depends on trade	Prove quality

A site with 6 to 10 well-thought-out pages is always better than a site with 20 poorly structured or empty pages. Quality and clarity matter more than quantity.

Frequently asked questions

What is the minimum number of pages for a professional business website?

Generally, 5 to 6 pages are enough to start seriously: home, services, about, contact, and legal notices. Adding a reviews page from launch greatly improves conversion.

Do I need one page per city if I work in several towns?

Yes, if you cover several towns, a dedicated page per area (with the town name in the title) greatly helps local search visibility and better matches customers' location-based searches.

Is a blog page essential?

It is not mandatory to start, but it becomes a real asset for SEO over the medium term, by answering the questions your customers have before contacting you.

Can several pages be combined into one?

For a very small business, it is possible to combine home and services into a single page with anchor links. However, separating pages generally improves SEO, since each page can target a different keyword.

Which page generates the most customers overall?

The services page often gets the most traffic from Google, but it is the contact page that actually turns a visit into a customer. Both should therefore be given equal care.

Conclusion

A well-structured business website is not about the number of pages, but about relevance: each page must have a clear role in the customer journey, from discovery to the call. Home, services, about, reviews, contact and legal notices form the foundation, completed by pages suited to your trade. If you want a site that follows this structure without having to manage it all yourself, you can check whether your sector is still available and get a free quote within 48 hours.